Google Analytics is a tool to capture and report on traffic data and events that occur on a website or mobile application. It has both a free and a very expensive premium version, but we'll focus on the free version in this discussion. We're going to assume you've already created a Google account, but if not, it's easy to create a new Google account. We're also going to assume you've already … [Read more...] about Setting Up a New Site In Google Analytics
Google Analytics is a tool that allows you to monitor your site traffic. It's free for sites with under 10 million hits per month, and there is a premium version available for $150,000 per year for those with deep pockets and higher traffic. Google has great support resources and the Google Analytics blog to keep you current on what's new in the world of analytics. Google Analytics currently features 2 tracking methods: Classic Analytics that uses ga.js and Universal Analytics that uses analytics.js. In April 2014, Google announced that Universal Analytics exited public beta, and over time it will become the only tracking method. As of now, not all Google Analytics plugins support Universal Analytics, but Google Analytics by Yoast does support it. If you're setting up a Google Analytics account for the first time, you'll start with Universal Analytics. To push Google Analytics to its potential, make use of the URL Builder for Campaigns.
If you're a Google Analytics user and haven't already done so, you'll need to complete the Universal Analytics upgrade for each of your websites. If you're using the Google Analytics by Yoast plugin on a WordPress site, it's an easy process, and in this article we'll tell you how to do it. Transition From Classic To Universal Analytics In October 2012, Google announced Universal Analytics, … [Read more...] about Upgrade To Google’s Universal Analytics
UPDATE: The problem of referrer spam has grown since we first published this article. The original focus was excluding Semalt, but our current recommendation for removing spam from Google Analytics covers a much broader range of troublemakers, including ghost spammers. Very important note: never, ever visit the site of a suspected spammer that appears in your analytics data. If you pay … [Read more...] about You Should Exclude Semalt from Google Analytics
Google Analytics supports demographics and interest reports using the same demographics and interest categories used on the Google Display Network. Not all of your site's traffic will have associated demographic or interest data, and if the associated data is small enough so that there is a chance of personal identification, Google will enforce thresholds and display a notice instead of actual … [Read more...] about Google Analytics Demographics and Interest Reports