Google Analytics supports demographics and interest reports using the same demographics and interest categories used on the Google Display Network. Not all of your site's traffic will have associated demographic or interest data, and if the associated data is small enough so that there is a chance of personal identification, Google will enforce thresholds and display a notice instead of actual … [Read more...] about Google Analytics Demographics and Interest Reports
Google Analytics is a tool that allows you to monitor your site traffic. It's free for sites with under 10 million hits per month, and there is a premium version available for $150,000 per year for those with deep pockets and higher traffic. Google has great support resources and the Google Analytics blog to keep you current on what's new in the world of analytics. Google Analytics currently features 2 tracking methods: Classic Analytics that uses ga.js and Universal Analytics that uses analytics.js. In April 2014, Google announced that Universal Analytics exited public beta, and over time it will become the only tracking method. As of now, not all Google Analytics plugins support Universal Analytics, but Google Analytics by Yoast does support it. If you're setting up a Google Analytics account for the first time, you'll start with Universal Analytics. To push Google Analytics to its potential, make use of the URL Builder for Campaigns.