Like many good ideas, ours was born out of wanting a really fast WordPress site but not having the time to become server gurus who exchange .htaccess regex expressions on napkins over coffee.
Having worked with WordPress since 2005, we knew that for many businesses and personal bloggers, a lot of the frustration comes from site setup and maintenance, because once installed and configured, WordPress is remarkably easy to use. Site setup and maintenance involves finding the right theme and plugins, getting (and keeping!) those up and running, while fighting off a steady stream of attackers who’d love nothing more than to fill your site with malware. But time devoted to setting up and maintaining a site is time away from creating great content, which, after all, is the most important task for a web site owner.
For those that decide to “bite the bullet” and suffer through the site administration side of WordPress, that often means choosing 1 of 3 alternatives:
- acquiring the technical skills over many late nights becoming close friends with Google search
- finding the right consultant and paying for those technical skills just to get up and running
- settling for less power/less ability to customize and, in the end, just another “cookie cutter” site
We find none of those choices very appealing. We want curated themes and plugins pre-installed and ready to use, all running the latest release of WordPress. We don’t want to waste valuable time searching for the right plugin. Instead, we want to wisely invest our time putting the right plugin to use to enhance our site. We want a server – no, make that redundant, load-balanced servers – optimized to produce eye-popping speed. And we want all of that secured from attackers who want to infect or otherwise take over our site.
In short, we don’t want to spend our technical dollars setting up WordPress. We wanted to have those dollars available to create a unique presence on the web. We want power and performance without compromising too much control.
So that’s what we set out to build – the best managed WordPress hosting environment we could imagine, that would offer the right mix of flexibility and performance. We hope you like it. Decide for yourself by signing up for our free trial (no credit card required).
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